In the current aesthetic, the logo should not be too complicated, and over-processing is obviously not wise, because they need to effectively arouse the brand impression of consumers. Creating a LOGO is not easy, and there is no specific rule to follow how to make a good design. When creating a brand image, there are many considerations, such as which kind of message needs to be delivered? What is the social background? What is the brand history? What are the target audiences and so on.
Sometimes a LOGO has been used for too long. Some companies need to rename or change their trademark image. The trend-compliant logo may bring more opportunities to the company, which may enable them to improve their economic situation and obtain a wider consumer base. Just like creating a LOGO, updating the LOGO is also a very difficult process. Signing the update is bound to take risks. It is no exaggeration to accidentally kill yourself. Sometimes, even some brands that have a perfect LOGO will make mistakes when trying to update.